Archive for Mobile Coupons
Just Like Max & 99… Mobile Consumers Want Control
Posted by: | CommentsNew research by the consumer research company Communispace (http://communispace.com) shows that connected consumers want control over the cadence and content of messages sent to their mobile phones. 
This conclusion is contained within a report entitled “Connecting with the Connected Consumer” which is the exact opposite of what is currently being done by most mobile marketers. I know of very few brands that give their customers a way to express their preferences and give them the ability to edit or modify how they are contacted.
Other conclusions in the study were:
1) Companies MUST respect the privacy of consumers. Treat people like you would want to be treated. Instead of YOU tracking your customers, why not enable customers to track you!
2) Offer something of value - Mobile consumers are ready and waiting for contact with familiar brands on mobile devices; awareness and willingness is there, but few brands have cracked the code for providing consistent value via mobile technologies.
3) Hand over the reins – Mobile users want control over when, where, how, and how often they interact with brands on mobile platforms — the more personalized, the better.
4) Create custom, relevant experiences – Untargeted and irrelevant content will be shunned by mobile consumers. Specialized, personalized and exclusive rewards suggest an aptitude for giving customers what they need and want.
As a part of our GeoHelp Platform, we included a USER PORTAL FOR EVERY CUSTOMER so everyone can control how they are contacted, and when it is ok to contact them. Our system gives businesses the ability to send relevant information and rewards IMMEDIATELY to customers at the exact time when they want to engage. Perhaps adding customer control portals might be the secret to creating a lasting relationship with your connected “followers” ?
Click here to read the full study.
A “Next-gen” Loyalty Platform Combines REAL-TIME ENGAGEMENT and MOBILE REWARDS
Posted by: | CommentsBy adding a GeoHelp Community to your website, you can have FULL CONTROL of your brand, the ability to capture leads, promote customer loyalty, offer superior service and capture valuable customer data to a hosted SQL database. Here is an example of a customized GeoHelp by 2du® Help Community that is added to an existing website:
LOYALTY features include:
- POINTS for participating in the conversation !
- CUSTOMERS get their own PORTAL
- REWARDS can be given INSTANTLY to conversation participants
- DELIVERY method is chosen by the consumer (Mobile, Email, Portal)
- Customer inquiries can be initiated via MOBILE SMS
- Individualized or group promotion targeting
- REDEMPTION tracking using linear & QR Mobile barcodes
- LOCATION, mobile position statistics
This combination of features is bundled in a very easy to understand consumer and admin interface that makes it FUN for everyone involved ! Social engagement + loyalty rewards is a WIN-WIN !
Click here to see the example above.
Click here to see the GeoHelp Portal
Click here to see the GeoHelp ADMIN portal.
Worldwide Mobile Ad Projections – Lets Ride the Wave Together !
Posted by: | CommentsI don’t think of myself as terribly materialistic, but I enjoy being where the ACTION is and would also like to make enough money so I can do what I want for the rest of my life. I think I found a subject that might fit the bill…
This graph is a little out-dated, but I’m sure the shape is still similar !
So where is this $$ coming from?
• Text ads to opt-in customers (VIP Clubs)
• Display ads on mobile web sites (scaled down to work on your phone)
• Display ads on mobile search results
• Display ads in mobile games or in TV-like guides
• Video ads that come with streaming video, or mobile TV
I know… that sounds like a LOT of ads on my little phone display. 2du is doing something to address that issue… we have created GeoHelp (web + SMS + email messaging) that lets every member manage their own messaging. You get your own account where you select exactly what local businesses can send information and discounts to you. You decide who can send messages, how many, and how often ! We are just getting started, so “pardon our dust”… I hope you agree that this is the most powerful messaging system you have EVER SEEN ! Click here to see GeoHelp
Engagement Will Change American Businesses
Posted by: | CommentsTIME magazine featured Twitter on the cover of their magazine and used 3800 words to describe how “Twitter” will change American Business. Yes, the Twitter company offers the most popular microblogging system for “What are you doing?” usage, but will they be the ones to dominate when it comes to offering a professional ENGAGEMENT System for business applications? For example, if someone “tweets” your business asking “When do you guys close today?” and you don’t respond, then that is just as damaging to your brand as not answering phone calls !
Business engagement really needs a more flexible and complete set of features before it is ready to take on the tasks mentioned in the Times article. But… when twitter-like services are “ready for prime time”, then I believe their predictions are accurate. So, it is my opinion that Time’s article REALLY should be titled; Ten Ways that Social Tools Will Change American Business.
Here are 4 of the important trends that were identified:
- Hyper-Local Marketing - Opt-in demographic data will allow zip code targeted messaging. When mobile phones with GPS becomes more commonplace, geo-targetted marketing will be extremely accurate and dynamic.
- Making Old-World Advertising Work - business microblogging couples messages with mobile 2D barcode responses so that tracking when and where traditional advertising is seen, and when and where it is redeemed.
- New Ways to Get Consumer Data - having the ability to get immediate feedback about products and services is extremely valuable to businesses. This feedback can also be associated with opt-in demographics information such as location, gender, age, purchasing history, etc.
- Expanding the Power of Micropayments - Many companies are beta testing a type of “alternative currency” using microblog messages that can be used to pay for purchases less that $25. These would be encrypted messages or secure 2D barcodes which are scanned by a soda machine or a retailer to deduct money from a prepaid account. This system might be of interest to the 20 to 30 million people in USA (over the age of 15) who do not have a credit card or bank account. And… listen to this… a formal bank study estimates that there are 20 to 30 million people without credit cards or bank accounts who earn more than 500 billion dollars annually and put it under their mattresses ! Now that sounds like an opportunity to give them a simple and secure way to carry and use cash ! mmm….
Click here to read the full TIME article.
Give a SUPER Experience With Super Messages !
Posted by: | CommentsA “Super Message” is a whole assortment of info that gets AUTOMATICALLY formatted and delivered to a customer via Email or Mobile phone ! This is used for sending INSTANT coupons, INSTANT tickets, or even INSTANT product information or press releases !
We developed this system so a BUSY business owner (or their support person) can spend as little time as necessary sending relevant and timely communications to all of their opt-in customers. No need to worry about fancy formatting and database management. Just select a premade Super Message, or write some text and press “SEND” !
Mobile message are sent as SMS text (or iphone Notification) with a link to a dynamically generated mobile website. Auto generated info includes company photo, title, address, city, state, zip, phone, web site, email address, links to your GeoHelp account, facebook, twitter, youtube, myspace, digg, and up to four more self-defined links. A google map shows you where this business is located, and a linear and 2d barcode is included for use as eCoupons or eTickets ! And our NEW VIDEO OPTION adds excitement to your brand !
The Problem With Location-Based Coupons (Until Now !)
Posted by: | Comments
I hear the same location-based coupon example all the time… walk past Starbucks and BRRRR… you get a mobile coupon for 20% off a cup of coffee !
Sounds great right ?? Well there is something SERIOUSLY WRONG with this vision !
The problem is that this solution does NOT SCALE ! Do you want coupons hitting your phone everytime you walk past a starbucks, or a CVS, or a McDonalds, etc…etc… this whole concept gets annoying real quick ! PUSH advertising has always been annoying in traditional media and it is just as annoying in mobile media.
What is REALLY NEEDED is your own personal COUPON INBOX where brands send their coupons and offers. You access this inbox and CHOOSE to use your GPS coordinates to find specials close to you ! This is what our 2du REAL-time Service Platform does. You get your own web account where Businesses send their coupons and events information. When you want to see specials close to you, you can use your smart phone to view and sort your local options ! Simple.
Our system gives you full control over who you want specials from, how many you will accept, under what conditions you are willing to receive them, and much more. Sorting can be done by category, location, business, expiration, favorites. And the best is… 2du offers location-based coupons for thousands of brands with absolutely NO MOBILE SPAM !
Go to http://geohelp.com/ to learn more.
