Archive for QR Codes
GeoHelp – Advancing the State-of-the-Art in Customer Service
Posted by: | CommentsWe will soon be launching our GeoHelp platform which has many state-of-the-art features. Customers can use our iphone app to ask “How late are you guys open today?”, or “Do you carry Gucci sunglasses?”, or “I bought some paint from your store last year… how can I match the color when I buy more?” Businesses answer these questions using their own iphone app or via a simple SaaS support screen. This IMMEDIATE gratification makes for happy customers !
Now that a “conversation” has been started, why not send something special to that customer so they come to your store ? GeoHelp lets you instantly select from premade messages and send these to one or many customers in less than 30 seconds ! We call these messages “Super Messages” because they contain over 25 pieces of information including a YouTube video, QR code for redemption, links to all social media, and much more.
GeoHelp includes the following features which a business accesses on the GeoHelpAdmin web site:
- GeoRewards - automatically send incentives to customers when they are close
- Mobile Chat - offer VIP service and be “top of mind” when customers have questions
- Instant Mobile Messages – send a mobile video message to any customer in 30 seconds
- GeoMaps - make your business stand out on our location-based business map
- Instant Promotion campaigns - send mass mailing with powerful targeting filters
- Build your database – easily add notes and details to customer files
- No POS redeem system - the GeoHelp redemption system does not require POS integration
- Verify your ROI – track customer behavior from initial contact to in-store purchasing
So, hopefully, you agree that… location-based customer service has arrived !
Engagement Will Change American Businesses
Posted by: | CommentsTIME magazine featured Twitter on the cover of their magazine and used 3800 words to describe how “Twitter” will change American Business. Yes, the Twitter company offers the most popular microblogging system for “What are you doing?” usage, but will they be the ones to dominate when it comes to offering a professional ENGAGEMENT System for business applications? For example, if someone “tweets” your business asking “When do you guys close today?” and you don’t respond, then that is just as damaging to your brand as not answering phone calls !
Business engagement really needs a more flexible and complete set of features before it is ready to take on the tasks mentioned in the Times article. But… when twitter-like services are “ready for prime time”, then I believe their predictions are accurate. So, it is my opinion that Time’s article REALLY should be titled; Ten Ways that Social Tools Will Change American Business.
Here are 4 of the important trends that were identified:
- Hyper-Local Marketing - Opt-in demographic data will allow zip code targeted messaging. When mobile phones with GPS becomes more commonplace, geo-targetted marketing will be extremely accurate and dynamic.
- Making Old-World Advertising Work - business microblogging couples messages with mobile 2D barcode responses so that tracking when and where traditional advertising is seen, and when and where it is redeemed.
- New Ways to Get Consumer Data - having the ability to get immediate feedback about products and services is extremely valuable to businesses. This feedback can also be associated with opt-in demographics information such as location, gender, age, purchasing history, etc.
- Expanding the Power of Micropayments - Many companies are beta testing a type of “alternative currency” using microblog messages that can be used to pay for purchases less that $25. These would be encrypted messages or secure 2D barcodes which are scanned by a soda machine or a retailer to deduct money from a prepaid account. This system might be of interest to the 20 to 30 million people in USA (over the age of 15) who do not have a credit card or bank account. And… listen to this… a formal bank study estimates that there are 20 to 30 million people without credit cards or bank accounts who earn more than 500 billion dollars annually and put it under their mattresses ! Now that sounds like an opportunity to give them a simple and secure way to carry and use cash ! mmm….
Click here to read the full TIME article.
Give a SUPER Experience With Super Messages !
Posted by: | CommentsA “Super Message” is a whole assortment of info that gets AUTOMATICALLY formatted and delivered to a customer via Email or Mobile phone ! This is used for sending INSTANT coupons, INSTANT tickets, or even INSTANT product information or press releases !
We developed this system so a BUSY business owner (or their support person) can spend as little time as necessary sending relevant and timely communications to all of their opt-in customers. No need to worry about fancy formatting and database management. Just select a premade Super Message, or write some text and press “SEND” !
Mobile message are sent as SMS text (or iphone Notification) with a link to a dynamically generated mobile website. Auto generated info includes company photo, title, address, city, state, zip, phone, web site, email address, links to your GeoHelp account, facebook, twitter, youtube, myspace, digg, and up to four more self-defined links. A google map shows you where this business is located, and a linear and 2d barcode is included for use as eCoupons or eTickets ! And our NEW VIDEO OPTION adds excitement to your brand !
Barcodes for Mobile Phones
Posted by: | CommentsSo have you seen those square barcodes yet ? These barcodes (called 2D) contain information that can be instantly read by barcode scanners. A 2D barcode is used with mobile phones because they are more easily readable even when displayed on “low resolution” displays. The GeoHelp Platform automatically creates a unique QR Code for every message. This allows a barcode reader to read an “e-coupon” or an “e-ticket” based on the information contained within the “dot pattern”.
