The GeoHelp Loyalty Framework
ByMost people are a member of some loyalty program. An airline program ? A large clothing store program ? Here is an overview “framework” that helps explain how these systems work and why ALL BUSINESSES need to have their own Loyalty Program !
Rewardable Behaviors
The idea of a loyalty program is to modify your customers behavior. You want them to visit your store more often, buy more of your products & services, tell their friends to do the same, help you improve your business, and more. Modifying behavior is not a bad thing as long as you create a WIN-WIN proposition !
Reward Types
The GeoHelp platform enables the giving of “points”. You can then create AUTO-REWARDS (rewards thresholds) so that (for example), when a customer reached 100 points then they get a discount or a two for one offer. When they reach 200 points then they get a higher discount, and when they reach 300 points then they get a higher discount plus two free tickets to a Red Sox game ! These settings are able to be done by you (the business owner) by creating SUPER MESSAGES at the start of your loyalty campaign. Rewards delivery is AUTOMATIC !
Tangible and Intangible Results
The framework above lists a lot of good reasons why all businesses should use a loyalty program. The GeoHelp iphone app offers location rewards while still respecting your customers privacy. Concerning the intangibles, businesses will have the opportunity to associate their brand with a NEW INNOVATION and (hopefully) your business name can be seen in the GeoHelp map when consumers are close… cool !
