Where Customers Go… Retailers Must Follow !

Retail Info Systems News (www.risnews.com) surveyed 48 major retailers about their “mobile commerce” status and plans.  Examples of  companies represented were; Sears, 1-800-Flowers, Ralph Lauren, Target, Amazon, etc.   32.7% of these companies are currently executing a mobile marketing (“m-commerce”) strategy either right now or will have one implemented soon.

Q - What business goal is driving this adoption of Mobile Marketing ?
A - The top answers from these companies were…
#1 = Improve Customer Loyalty, Retention and Repeat Visits
#2 = Create New Buying Opportunities for Existing Customers
#3 = Create a New Channel for Marketing, Advertising and Brand Awareness

This chart outlines how far they are in the adoption process:

Note:  GeoHelp supports almost ALL of these m-commerce services !