Grow Your Business and Add Customer Value Using New Media
ByPhase 1: Identify your Customers
Promotions, interactive games and loyalty card programs all have the goal of identifying both new and existing customers. You offer rewards in exchange for customers telling you who they are. Once you know exactly who your customers are, you can start a dialogue with them… for example LISTENING to their opinions and preferences, and offering products and services which meet their needs ! These identification efforts should be running AT ALL TIMES or you are missing an opportunity to grow your business.
Phase 2: Exchange Value for Info
Now that you have a raw customer list, you can start to exchange value for more information about them. It isn’t really that important to know the basic details (name, address, phone, etc.)… it is needed for the process to work (contacting them), but basic details are NOT the goal !!! The goal is to know what people like and what motivates them to visit your business and purchase your goods and/or services !! What do they buy ? Why do they buy it from your business ? What can your business do differently so that person wants to buy more ?
Phase 3: Optimizing the WIN-WIN
Now that the business has more detailed information about individual customer preferences. The business can now create and monitor targeted VALUE OFFERS to individual customers and see if they perceive a meaningful benefit ! Since customer “perception” is an ever changing variable, the value offerings need to be changing to take “real-time information” into account (such as new product deliveries, previous offer reactions, even current weather conditions !!). So start experimenting and see what REAL-TIME value-added mechanisms cause customers to visit more, spend more time per-visit, spend more money per-visit, and tell more people about your brand !
NEW MEDIA and database technologies enable this process. The GeoHelp platform is designed to combine these technologies to make REAL-TIME experimentation easier so businesses can create a non-intrusive WIN-WIN for the community. We value your opinion !
