Business Microblogging = “Most Effective With Least Effort”

I was reading a study by “Marketing Sherpa“  which gives a lot of details about how Businesses are using new media technologies such as blogs, social networks, multimedia, and more.  Since GeoHelp uses a Real-time Business/Customer microblog, it jumped out at me that they found that microblogging was judged as “most effective for the least effort” new media technology for businesses… very interesting !